With the rise of web-based businesses, it is important that your website be SEO-friendly. In order to have a successful online business, you need to understand how search engine optimization works and how you can use it to improve your rankings in SERPs (search engine results pages). Website audit is the first step for understanding how well your site is converting visitors into customers. This article will provide easy steps on what you should do when undertaking a website audit for SEO purposes.
Internal and External Links Audit:
Analysing if there are any dead links is the first step towards a successful SEO site audit. Check for duplicate content, which might happen when you have pages that share a similar or identical title but contain different words on them.
You can also check your external links by going through all of the outbound hyperlinks one by one to make sure they work properly and are not broken in any way.
Information Architecture Improvement:
Site structure and Information Architecture should be designed in a way that it is easy for the search engine to crawl all of the pages on your website. This will also help you with SEO efforts because Google ranks websites higher when they are more “crawlable.” There are many SEO audit tools available for this purpose.
Search engine optimization (SEO) is the process of affecting how information is ranked on a web search results page. Traditionally through backlinks from websites or blog posts and optimizing its content so as to improve visibility for target words or phrases.
Meta titles, descriptions, and keywords play an important role in getting rankings on major search engines like Google or Yahoo. Making sure your site has accurate information as well as keyword-rich content is crucial for website SEO analysis. So that these terms can be indexed by web crawlers such as Google’s spiders.
Getting Rid of Thin Content:
Thin content is the type of content that doesn’t contain relevant keywords. Low content value means it’s unlikely to be engaging or shareable on social media. Getting rid of such content is the most tiresome part of the SEO site audit.
Content that is not rich or of high quality, such as thin content, can lower a site’s rankings in the search engine results pages.
It’s essential to get rid of any low-quality articles on your website and replace them with more relevant ones because removing these pages from your website will help you rank higher for certain keywords.
A website audit is necessary for getting rid of low-quality pages. They generally aren’t easy to spot without an SEO specialist who knows what he or she is looking for. So how do you know if there are any? One way to tell is by checking Google Analytics data about where visitors came from.
Once you see some incoming links coming from spammy websites like “make money fast” or “become a millionaire in a short time”, you know that there are probably low-quality pages on your site.
Scanning for Keyword Optimization
To find out the effectiveness of SEO on your website, you need to work with SEO audit tools that will provide an overview and statistics for how well optimized it is.
To do this, simply use Google’s free keyword planner. It provides information about keywords related to a domain or page/article in terms of their popularity as well as forecasted monthly search volume.
Keyword optimization involves using keywords relevant to your site or business, like yourself. It can be done in many different ways and even without further SEO efforts, it will help you achieve better rankings for those search terms!
Importance of Website Audit:
Just because you have a website doesn’t mean it’s optimized for search. Conducting a website audit on your site is an important step in optimizing your eCommerce store.
One of the benefits of conducting a regular free website SEO audit is that they can identify if there are any issues with rankings, traffic, and conversions.
If anything seems off during the website audit like ad blockers or other factors which could be affecting results then these should be addressed as soon as possible.
To work on the whole process of analyzing your website, you need professionals who can help you with it. Surgelinks offers you the service that you need to start optimizing your website. We also provide web design services throughout Varese, Gallarate, Busto Arsizio, Saronno and Cassano Magnago. Contact us and request a free phase 1 website audit.