There are many factors that affect ranking on search engines. In this article, we will take a look at how to improve your SEO ranking and increase your Search Engine Ranking Position (SERP). We will discuss topics such as keywords, meta descriptions and titles, backlinks, organic search engine traffic, and many more. This article is geared toward the novice who wants to learn SEO basics or those just starting out in their online marketing journey.
Type of content for better SEO ranking:
Content has the most influence on website search engine ranking. There are a few techniques that you should consider just to increase the SEO juice. First of all, you will need to use specific keywords related to your topic. Just don’t overstuff it!
Also, use the relative terms to your keywords and their synonyms. It will enhance the relatability of your site and crawlers will better rank you.
Why updating content is important:
Updating old content will help to get it higher in the search engine rankings. If you update an older post, then any backlinks that are pointed at it will be counted as more valuable links.
Therefore, your PageRank will enhance. Even if no one has linked back to this article or post before in the past few weeks (or months), then those newly-minted outbound links from updated posts can do wonders for its SEO ranking!
Role of Metadata in SEO ranking:
Metadata is the information that search engines use to index your website. It includes keywords, descriptions, and other important data about a web page. If you want a higher search engine ranking position then it’s necessary for Metadata to be optimized accordingly.
The first thing you want to do is make sure that your SEO keyword(s) are included in the Metadata at least once. Either as one of the headings for a web page or as an individual search term. This helps ensure that when people search for your keywords they will find what they’re looking for on your site.
To increase ranking on search engines, many SEO experts recommend using a URL structure that includes keywords and phrases related to your company name so it’s easier for viewers to find those pages.
Using ALT tags:
ALT tags can provide search engine crawlers with an image that helps them better understand the content on your page.
When Google indexes a page, it uses any images found in the body of text to aid its understanding of what is being described.
To display more links externally and generate traffic from other sites, SEO experts recommend backlinking to social media apps such as Facebook or Twitter.
Why backlinks are necessary for SEO ranking:
Backlinks also support your SEO ranking. The number and quality of backlinks to a site, as well as the types of sites linking to you, can have a significant impact on search engine rankings.
It’s impossible for anyone to know how Google ranks different pages. There’s no magic number of links you need. Experts say that links from sites that are relevant to your content can give you a higher SEO ranking than other pages.
If it looks like you’re not getting backlinks from relevant websites, try using online tools like Webmaster Tools (for Yahoo! or Bing) which provides data about your website in an easy format.
You should also add keywords in the anchor text of your backlinks. Combine these keywords with terms like “buy” or “read” when linking to another website. Google will perceive these as terms people would use if they were searching for a particular site.
If something starts working well for your page, don’t change too many things at once. Doing so might confuse search engine crawlers.
If you have found an SEO ranking strategy, it is best to stick to it. Making several big changes at once can drop down your ranking on search engines.
To work on the whole process of fixing your SEO ranking, you need professionals who can help you with it. Surgelinks offers you the service that you need to start optimizing your website. We also provide web design services throughout Varese, Gallarate, Busto Arsizio, Saronno and Cassano Magnago. Contact us and request a free phase 1 website audit.