Digital storytelling is not new. It has been around for decades due to the utilitarian needs to illustrate information, or to educate the user. However, digital storytelling reached new heights in the year 2014 due to the advent of the web and social media.
The world is producing more and more media content every day, but it’s difficult to know the basics when you’re just starting out.
Learning how to tell a story is a challenging process, especially when you don’t have the full set of tools at your disposal. It’s all about figuring out what to say, and how to say it so that people will want to listen.
Digital storytelling is a highly misunderstood, complex, and powerful tool, and even our common daily interactions can be told in a completely different way using this medium. When it comes to storytelling, technology has changed the way we tell stories. For example, with the mobile device, we can have multiple perspectives and perspectives on story. The story can be told from the past, present, or future.
It has emerged as one of the most influential ways for businesses to market their products and services. It can be used to attract new customers or build connections with existing ones. It is an emerging trend in the field of marketing. It is a technique that allows marketers and entrepreneurs to create a narrative, which is either told through a video or series of images, as well as words.
Digital stories are told through video or series of images, as well as words. The goal is for the user to feel an emotional connection with the business and its products or services.
In this blog post, we will give you six key principles for making your content marketing story-centric and compelling.
So, what does make for a compelling content marketing story? Read on to find out!
1. Plan story concept, audience, tone, and media
The story idea you have is the first step in determining who you are writing for, what tone you will use, and what media your story will take place in.
Once we have an idea of these three things, it’s time to plan what type of story we want to create. We can either write a narrative story or a non-narrative article.
The narrative story is often seen in novels or movies. These stories are usually divided into three parts: a hero, an adventure and a resolution. Whereas, a non-narrative story is more ambiguous with no clear plot or ending.
Non-narrative story writing is often an experimental or avant-garde form of writing. It breaks the traditional rules of storytelling because it does not have a clear plot or ending. Narrative stories are told in chronological order, while non-narrative stories can be told in any order and are more ambiguous.
2. Create a visual narrative – find the story in your photos
When you think of digital storytelling, most of us imagine beautifully animated trailers for the new Pixar movie or a fan-made artistic interpretation of the ending from The Hunger Games. But a little creativity goes a long way, and there are a lot of ways to tell a visual narrative that are free from the constraints of a traditional animated trailer or a fan-inspired animated fan-film.
An image is worth a thousand words, or so everyone seems to think. Visual storytelling is more than just taking a photo and putting it in an article. It’s the art of using graphics and images to tell a story, and that process is one that has been around for a long time. Every culture has its own way of telling stories that often involve the use of images, but they all have one thing in common: they’re visual.
Connecting with an audience is a vital aspect of any story. Visual storytelling can help to better communicate the ideas or messages of a story. It provides a framework for the audience to understand and make sense of your message; therefore opening new avenues for better understanding the world around them.
3. Implement storytelling techniques for better engagement
Storytelling is the only way to engage your users on all channels. It is the only way to get them to believe in your brand and to push your message to the next level. It is the way to get them to actually care about your company. As a matter of fact, it is the only way to keep them in your company.
Many marketers struggle to tell stories in their content. They are often told that they should use stories in their content marketing, but they don’t know how. They don’t know why. They don’t know how to craft engaging stories in their marketing. And, they don’t know how to tell engaging stories.
As technology progresses, storytelling techniques are changing. In the past, storytelling was a one way communication. Nowadays, people want more interactivity and engagement with the content they consume.
The best way to tell a story is by being interactive and engaging with your audience. This can be done by using captivating headlines, videos, infographics or any other media that will deliver the message in an easy and comprehensible way.
4. Make your content shareable to reach wider audience (e.g. on social media)
The key to sharing your content on social media is to make sure that it is shareable. There’s no such thing as pizza sharing on social media. Unfortunately, this is a problem that many content creators face. They will often spend hours creating their content in iMovie, but fail to edit it down for maximum sharing potential. Instead of spending their time making content that is shareable, they will spend their time making content that is not shareable.
In the past, it was assumed that content must be shared to gain views, shares, and comments. But recent research has shown that the opposite is true—with the rise of social media platforms, sharing links to your content is now less important than it was in the past, especially if the piece you’re sharing is short, and information-rich.
If you want your content to be shareable, it has to be interesting. The most popular content on social media is what is called “curiosity gap” content. This is where you make the reader want more by teasing them with something they might not know or understand.
A good headline or subheadline can also increase the number of shares your post gets. You want to make sure that your headline makes readers curious about what’s going on in the content, but not too curious so that they don’t read it all.
Creative headlines are what separates the good from the bad on social media platforms like Facebook and Twitter.
5. Acknowledge that storytelling is an ongoing process – be open to feedback and edit as needed
Sometimes the best stories are those that we have never heard – they don’t come to us in a flash of insight. They evolve with our thoughts, our days, and our lives.
We can be open to feedback as we write and even edit as needed. In the end, it is up to the storyteller to find the story that resonates with their audience.
There will always be people who don’t like your work. You may not have hit their sweet spot, or they might not be willing to read something outside of their comfort zone. And that’s ok! As long as you believe in your work and stay true to the story in your heart, you will find an audience who appreciates what you write.
Conclusion: Effective Content Marketing Starts with a Compelling Story
Storytelling is an ancient skill that people have been using for centuries. It has always been a key to conveying information to others, and it will continue to be in the future for effective content marketing.
Digital storytelling is more than just a creative medium. It can be a potent tool that can help you to tell your stories and create products that your target audience will love and value. By understanding the benefits of digital storytelling, businesses can help people understand their products and services better and deepen the relationships with customers.
With the popularity of digital storytelling tools like Snapchat, Facebook Stories, Live Stories, and more, you may think that digital storytelling is the new way to tell your story. But the truth is that digital storytelling is a powerful tool that can not only provide a quality story, but also help you find new and creative ways to tell your story.
