Websites and SEO for Medical Practices

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Web sites for medical practitioners and offices have unique needs. A practice needs to present itself in a professional way while still reflecting the personality of the doctors and staff. The web design and search engine optimization services offered by SurgeLinks can help medical practitioners reach new patients through the web.

Search engine optimization (SEO) and web design go hand in hand. When your website is designed to rank well with search engines, it can result in improved traffic to your site. This, in turn, can lead to more clients.

This article will help medical practices understand how SEO and web design play a role in attracting and keeping more clients.

2 major important things to consider when starting a medical website

Things to avoid when designing a medical website 

When designing a new medical website, it is important to take into account all of the features that are important for search engine optimization. The fact that your website ranks high on the search engine results page (SERP) is an important factor in making your medical practice more successful.

If you’re a doctor, nurse, or other medical professionals, and are looking for a website to post your services on, there are some things to avoid. First, avoid websites that charge you for a listing. If you are going to enjoy a cost-free listing, there has to be an option for a sponsored listing as well.  Second, avoid a website that offers a listing for free, but the site is overcrowded with ads. It is best to avoid any website with banner ads or pop-ups. Third, if you are looking for a website that will give you feedback on your idea, avoid one that automatically goes back to the home page without completing the questionnaire.

SEO techniques for medical search engine results pages

As of today, most search engines use page rank as their primary ranking criteria. Page rank was invented by Google, and it is the same system used by all search engines today. Unfortunately, page rank has a couple of very large flaws when it comes to medical search engine results pages. Search engines focus on the overall quality of the site, and not just the specific page being linked to. This means that even if you own the top result on page 1, a poorly designed site will cause you to not rank at all on page 2 or higher.

SEO for Medical Websites Search engine optimization is an indispensable tool in promoting and marketing a website to top-of-the-line rankings in search engine results. Medical websites must employ the best web design practices to achieve and maintain website ranking on all search engines. The following are some of the SEO techniques that a medical website could employ:

  • Have a professionally designed website that is user friendly with a clear call to actions
  • Offer video content to give your site an edge over the competition Produce and publish content that is interesting to your audience in order to engage them and hold their interest
  • Include keywords in your title tags, URLs, and content -Create unique content that is relevant and useful for your prospects or current clients.

In order to optimize your medical website, you have to make sure that your website is fast, includes relevant content, and is up to date, and we can help you with that. SurgeLinks provides Web Design and SEO services to experience optimizing websites for search engines and we’re happy to share this with our medical clients. Contact us and we will help you build your e-commerce business mobile app too.