At the end of 2014, mobile internet usage has officially surpassed desktop internet usage for the first time ever. This means that people are now accessing the internet primarily through their smartphones and tablets, not through laptops or desktops. Mobile SEO is important because if your site isn’t mobile-friendly, you could be missing out on a lot of business opportunities. If you want to learn about how to optimize your site for mobile devices and reap all those benefits, this blog post is for you!
Why is mobile SEO important?
Mobile Search Optimization is important for a variety of reasons. The most obvious reason is that mobile internet usage has surpassed desktop internet usage! So it’s crucial to optimize your site properly in order to stay relevant.
Google has also added Mobile-friendliness in their list of factors affecting page ranking. Mobile optimization is crucial for every site if it wants to survive.
How to do SEO for mobile?
There are two basic ways to make your site mobile-friendly.
The first of these is simply resizing your site until it fits on the screen. This will allow readers to browse the site without any hassle at all, and won’t slow down their phone.
The second way is by using responsive web design tools that do everything necessary for conversion to be done seamlessly. There’s no need to worry about doing anything yourself once these have been implemented into a website. They’ll automatically resize and rearrange the website’s content to fit onto a mobile screen, or even change it into an entirely different layout that caters to touchscreens.
Other techniques for mobile SEO?
Include mobile optimization in your SEO strategy. Make sure the mobile version of the website is optimized for search engines and makes it easy to navigate on small screens. Use simple layouts, large fonts, no scrolling (viewport size of 980px at most), text links within navigation menus that open new pages rather than reloading the existing page.
The mobile version should also have its own URL so all devices can access this content – even those without an Internet connection!
Canonical URLs, href lang attributes in code and HTML tags, robots meta tag ids should also be optimized. Mobile searches are usually done through Google or Yahoo search but there’s always room for improvement.
Content should also be optimized for the sake of mobile optimization. Use short sentences, paragraphs, and titles that are easy to read on a small screen. Keep the text as concise as possible with no more than 50 words per paragraph or four lines of text in one column.
Don’t forget to include captions and descriptions on images. So, your message will be understood regardless if somebody decides to browse from their desktop computer or phone!
Creating unique content for mobile pages is also an integral part of mobile search optimization. Work together with the product team by using keywords that they’ll use internally when writing about these products.
And don’t forget to utilize those different social media channels like Facebook Mobile which now has over 800 million active users every month – double what it had just two years ago!
Common Mobile SEO mistakes to avoid:
Mobile devices have smaller screens than desktops so your mobile SEO strategy should be to keep it short and sweet.
Not optimizing for a mobile experience from the start is another common mobile optimization mistake. If you think this is only about changing some of your images, think again! Google has already stated that they’ll show desktop sites first in search results when people are using their smartphones or tablets only if mobile optimization efforts are made on those sites. This is why Google recommends “mobile-friendly” as one of its criteria for ranking now.
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